Animated storylines have already been used by Prada, Starbucks, and other international corporations to improve their marketing initiatives.
They narrate tales about the background of the brand, operational procedures, and ordinary daily life. Did they come across a treasure trove of customers’ love and trust? Let’s learn more about storytelling and see how it supports the brand since it is such a powerful tool.
To begin, let’s define a few terms. What exactly is a story? It’s a casual approach, and you should let others know about your journey and experiences. It’s a succinct and memorable story that outlines the company’s objectives, values, and aspirations.
The key goal is to make it memorable and emotive in order to attract everyone’s attention and create a strong relationship with the brand.
What does “telling a story” mean?
The definition of “visual storytelling” directs us to all popular categories of visualization. These could be images, infographics, real-time videos, cartoons, or any other means of illuminating your ideas.
But which option, and why, is the most practical and interesting for well-known brands? It appears that individuals who wish to differentiate themselves from others and showcase their originality can use animation as their best alternative.
Be as precise as possible when answering the question “What is visual storytelling?” by saying, “It’s the best approach to advertise your brand right now!”
Why is storytelling a must for businesses?
In a summary, storytelling is a technique for presenting your brand to customers or providing important information by obviously narrating stories. Depending on the purpose or the resources now at disposal, the business may choose a different approach. Even live videos, though, don’t captivate viewers the way animated narrative does. Its unique charm and flair set the company apart from competitors.
Why will 2022 be a big year for animated storytelling? The most popular online format today is video, particularly on social media. Potential consumers and clients watch hundreds of videos every day; thus their focus is no longer focused on textual and static formats as it once was. Whiteboard animation is clearer and simpler to understand than basic lectures, according to 92.1% of students in a recent study.
Just one little scenario: Why did movies become so popular in the early 20th century in the United States?
Videos seemed to be a largely unique method for bringing together individuals of various racial backgrounds, religious beliefs, and educational levels.
In the meantime, in the 1930s, individuals came up with another justification for using animated narrative in marketing. The sales went up by up to 200% as a result!
Brand storytelling should be started practicing.
Thousands of businesses across the world now use animation as a great promotional tool. both well-known companies and regional startups. They achieve the primary goal of humanizing the company and fostering commitment.
Compared to other forms of promotion, visual tales are hundreds of times more beneficial to the company. What’s the distinction? Animation with a narrative benefit:
- Set yourself apart from the pack.
Today, if a brand has a distinctive DNA, something that sets one company apart from another, we are much more likely to interact with it. The brand’s animated narrative has the ability to rapidly and clearly communicate its essence (in less than a minute). It can also employ distinctive characters and solely highlight important events.
- Create loyalty.
People in our globalized society no longer trust corporations with no human faces. They appear to be unreliable and nonexistent. Large corporations become more approachable to their clients through the use of animation, which also clarifies their philosophies.
The visual component draws in more viewers, elicits feelings, and fosters empathy.
- Make Your Story Memorable Using Animation
The value of narrative in animation is on par with the value of high-quality video. The visual component might even be quite simple, with only a white background and crudely sketched creatures. Due to their lack of superfluous information and emphasis on the core ideas, these videos give the impression of being more conversational and catchy.
By discussing the pros and cons of using animation for storytelling, we can create a huge list of benefits and come up with just a few disadvantages. Video illustrations can be adapted for any brand’s style, so you can get an absolutely unique story that matches your ideas and tone of voice.
Almost the only disadvantage we can mention is the difficulty of content production. Storytelling in animation should be thought out to the last detail and created by a pro who can fully implement the vision and enliven the narrative. So, why use animation and storytelling together? Because they work!
The secret to success nowadays is individuality and audience intimacy, something endearing, unexpected, and heartwarming. How can the brand bring everything together and accomplish its primary objectives—to foster loyalty, guarantee growth, and draw in customers? Animated storytelling is a powerful promotional tool that enacts even crazy ideas!