This article is all about the process of making a successful, animated video. It starts by understanding the value of animation in digital marketing and has an insight into some of the most popular animated videos around the web. It then dives deep into what works and doesn’t work for product videos, before finally delving into how to create a successful video with tips from seasoned professionals.
The article is divided into three sections: what animation can do for your business, the process of an animated video, and some tips.
What Animation Can Do For Your Business
- Animation helps with understanding a product more easily.
- Animation helps demonstrate the product’s features and how they work together to provide benefits.
- Animation can be used as branding, marketing, or entertainment.
- Animated videos typically have higher conversion rates than static images or written content. Animated Video Process
- Create an animated video with a storyboard.
- Plan the animation’s timeline and determine key moments that need to be illustrated visually.
- Record voice overs, sound effects, and music. and sync sound with the video.
- Determine what type of animation style (cartoon, live-action, 2d, 3d) is best for your project.
- Storyboard-plan the timeline and key moments to illustrate visually-Record voiceovers, sound effects, and music and synch sound with video
- Determine the best animation style for your project, choose your equipment, and start animating
- Be sure to get feedback from friends, family, and colleagues before submitting!
How to Create Business Animated Videos ?
Animation videos are popular these days but not a lot of people want to create them. This is mainly because they take so much time and effort but, also because there can be miscommunication when it comes down to marketing the videos.
Rightly so, as it is a tedious task with a lot of work. And the problem is often multiplied if you have a product that cannot be shown in the video due to limitations in budget and time.Here are some tips on how to make animated videos for your business:
- Choose the type of animation
- Decide if you want to use a 2D or 3D rendering technique
- Create your designs and storyboard, storyboard the key scenes in the video with voice-over to make dialogue easier
- Share your designs with a friend who can help you animate them in a program like PowerPoint or Keynote
- Use stock footage & photos instead of creating animations from scratch whenever possible since it is less time-consuming
- Remember to have your animations uniquely branded and not generic like everyone else’.
Product Video Marketing Strategy
Product videos are an important part of any marketing strategy. They are used to showcase the product and its features, increase conversion rates and build trust with the audience.
In this article, we have compiled a list of 10 animated video marketing tips that will help you in making a successful product video for your business.
- Start with a storyboard
- Keep it short and simple
- Make sure you know your target audience
- Add in some humor
- Keep it on-brand
- Use animation techniques like motion graphics, rotoscoping, and stop-motion animation
- Include real people in the video when possible
- Have fun! This does not work 🙂
- Use high-quality images or footage to make your animations more believable and professional-looking 10: Share your animation on social media