An organization can make incredible profits through effective animation. Entrepreneurs may produce innovative products or solutions, but these things are useless if the target audience doesn’t grasp what is being offered or expressed to them.In this article, we’ll outline the value of excellent animation and why it’s advantageous to your company.
1. Strong animation will increase sales.
Animation may appear expensive at first, but it will eventually pay for itself. A landing page with videos will not only use fewer words but also describe your company or product more thoroughly and quickly.
Consumers’ attention needs to be captured rapidly on the internet since it moves so quickly else, they will leave your page. 74% of its online firms surveyed by Biteable claim that videos offer a greater investment return than just static graphics. demonstrating that using video to approach online marketing initiatives is the way to go.
2. Animation never comes to the end of its lifespan.
Animation, as opposed to live action, won’t date after a while. Live video might appear blurry and low-quality in a few years since video cameras are always getting better. Consider some of the early-century material we presently see; it appears to have been produced in the Paleolithic era.
However, animation is timeless, therefore your investment will have a greater lasting impact on your audience. After all, viewers are less inclined to accept your story if your video appears to be of poor quality.
3. Clearly communicates complex concepts
We produce animations at Talisman Animation Studio for a variety of markets. This company has found it easier to reach a wider audience by using animation to describe what they do. For these sectors, we have produced explainer videos that demonstrate how their products function. These instructional animation movies are the ideal way to break complex ideas down into more understandable visual aids.
4. Websites generate more traffic
An engaging animation will lengthen a visitor’s stay on your website. How are we aware?
In any case, if your animation captivates the audience, they will surely watch the entire film. The potential buyer will probably stay on your webpage for that amount of time. Let’s assume your animation is one minute and 30 seconds long. The Google ranking will rise as a result of Google receiving a signal that your website is being visited and that users are engaging with your landing pages.
Because potential buyers may read your page quickly and conclude that your goods or services aren’t for them, this is significantly more efficient than having a written copy.
5.Your ability to effectively animate will set you apart from the competition.
It’s critical to differentiate yourself from the competition in the increasingly cutthroat world of digital. Your viewers will know that you’re serious about your brand or product if your animation is strong. Not every company will spend the money for animations, but if you do, it might persuade a customer to choose your product over one offered by a competitor.
Effective motion will also be unique to your company, making it impossible for a rival to copy. This will distinguish your company from the competition and leave a positive impression on the audience.
6. Establishes a connection of trust between the viewer and the brand
Some of the best animations leave a lasting impression on viewers, which fosters continued consumer trust in brands. Aleksandr is used as the main character in Compare the Market’s animations as an illustration of this.
The brand does have an emotional bond to Aleksandr because Compare the Market has used him for more than ten years.
Animation is a fantastic tool for eliciting emotion since it makes your viewers want to believe you are responsible for their feelings. The consumer will surely continue to use your goods or services if this trust is built.
Do animations provide a good return on investment?
In fact, animations are profitable, as evidenced by Wyzowl 2020 video marketing data, because:
89% of video marketing managers claim that each video they produce or for whom they work has a favorable return on investment.
95% of video marketers intend to raise or maintain their budgets for video marketing.
80% of video marketers claim that their videos have boosted sales of their goods or concepts.
We acknowledge that this seems like a significant financial commitment; however, if your animation increases traffic on your landing page, receives social media publicity, helps people understand your product, and is available for a lifetime, we believe it to be a fantastic return on investment.
We fully admit that we are prejudiced because we are obviously obsessed with animation and video creation. However, the numbers are available for viewing. Animations have a great return on investment since they keep customers interested and give your company or product the exposure it needs.
Visit our main page or get in touch with us directly if you need some guidance or a quote.