In this busy world, people don’t want to read paragraphs and texts to understand something. Thus, to be smarter, we need to engage them in a smarter way. Animated videos are the only solution, 65% of people are more likely to watch videos than reading the content.
It quickly grabs people’s attention, strong connections, stir emotions, improves understanding and most importantly is highly shareable. To give a good story, an animated video must have a strong narrative arc. A clear beginning, middle and end and it should follow a journey. The storyline of an animation is typically linear as opposed to the typical chaotic nature of real-life events.
What is the Purpose of Animated Videos in Marketing?
The impact of animated videos in marketing is not just limited to the product itself but can also be seen on how its consumers perceive their overall brand experience.
Animated videos are often used to promote products or services in marketing campaigns. They can be used to build product knowledge, showcase features or benefits of the product, drive sales, increase brand awareness and ultimately improve user experience.
Brands are trying to become more influential by creating content that is visually appealing and can’t be missed.
How can Animated Videos Improve Conversions?
Animated videos are the digitization of this traditional medium. They are the first medium to contain digitally produced content for the masses and unleash your creativity.
Traditional industry professionals such as coffee shops suggest that a crisp idea that lets-off steam is a potential for an animated video engagement. Creativity saves us from creating so many things that we don’t need to consume which is known by technology brands like YouTube, Netflix, and Mashable
To make them engaging, you just have to dig deeper into your company culture and speak it unto animation.
In short, one can remember this equation if one wants to grow his business:
Entertainment + Engagement = Sales
Let us see 10 creative ways in which animated videos can benefit your business:
1. Help you stand out from the competition
Digital marketing is increasingly transforming into a competitive marketplace and it’s important for your business to stand out from the competition. An animated video can easily set you apart from your competitors since it establishes you as a creative, innovative and futuristic company.
2. Boost Conversion Rates
Animations do not just engage your customers; they also inspire them to actually make purchases and help your business in maximizing profits. Statistics reveal that including an animated video on your landing page can increase your conversion rate by a whopping 80%.
Whether you are trying to sell clothing or books, any product can be marketed through an animated video, no matter how serious or light-hearted your product is.
3. Engage with your customers
Nowadays, consumers engage with online video content on a daily basis. In a recent research, it was found out that one third of all online activity time is spent watching videos. Engaging your customers is, therefore, ever-important in the competitive world of digital marketing and can be regarded as the first step towards making a sale.
So, you need to use content that gives you the best possible chance of effectively engaging with your customer.
Animated videos are the perfect way to engage potential customers since they provide a way to present essential information in an attention-grabbing and interesting manner.
4. Improve SEO
Just like people, Google also loves animated video content. Including animated videos on your website is an excellent way to improve your SEO and can help your business to rank higher on Google searches. This makes you more visible and accessible to potential clients.
Google’s algorithm for search rankings also considers the amount of time visitors stay on your website and this is one of the many reasons that animated videos have been witnessing explosive growth.
5. Impress clients at sales meetings and attract attention at events
What would you prefer to see in a sales meeting? A boring PowerPoint presentation or an interesting animated video?
Showing an animation in a meeting is an impressive way to get your message across to potential clients and successfully close a deal. Also, showing an eye-catching animation on your stand at an exhibition is an ideal way to draw people in and start conversations with them.
6. Help clients to understand your product
If a potential customer is unable to grasp what you are selling them, they surely won’t want to buy it. Animation explains the purpose and function of your product in an easy-to-understand way.
The products and services offered by your company are designed to make your consumer’s life easier. Animated videos can be great when it comes to story-telling. A 90 to 120 second animated skit showing real life instances of how your products and services will make your consumer’s life so much easier will definitely work wonders for your business.
Promoting your product through an animated video – whether a whiteboard animation video or a 2D animation video greatly simplifies your product. You can easily break down how your product works to its simplest form with the help of an animated video.
7. Save your time and money
Unlike live-action videos, animations don’t age very quickly. In live-action videos, fashions from a couple of years ago look ridiculously dated now. Choosing an animation instead will save you money as it will remain fresher-looking for longer and will need to be updated less frequently.
Also, an animated video has the ability to express in a matter of minutes what could take hours to read or simply listen to. Thus, by commissioning an animated video you will save yourself precious time.
As compared to live human actors, animation does not promote any particular age, race or nationality. This is vital because the internet is fast becoming a global marketplace. Therefore, your business needs to appeal to everyone, no matter who they are.
8. Expanding Your Reach
As a business owner, you would want to reach out to as many consumers as possible and present them with your products or services. Facebook, Twitter and Instagram are popular social media sites that allow users to reach out to millions of people from all over the world.
With the help of an animated video, you can easily spread the word about your product or services, that too in a fun and interesting way.
9. Bring your ideas to life
With the help of an animated video, you can tell any story you want – how going into this business changed your life, how your product can change the life of your client, how your product gets your heart pumping etc.
You can take advantage of this creative vehicle to visually display and explain to your clients what you hope to reveal about your product.
10. Brand development can be easily promoted through animated videos
Animated videos give you a golden opportunity to artistically integrate logos, color schemes, and brand images into your video. You can effectively create recurrent themes and brand icons through a series of animated videos.